7 Top Tips for Nailing it on Social Media


February 05, 2018 read

7 Top Tips for Nailing it on Social Media

Social media is one of those things that people know is an important marketing tool, but often they don’t have the time or resources to devote to it. After all, building a solid audience and creating a buzz can be a long game, and unless you’re laughing your head off whilst wearing a Chewbacca mask your posts are unlikely to go viral. But there are ways that you can create an effective social media strategy to promote your product or service online, even if you’re on a tight budget. So here are my Top 7 Tips on how to nail it on social media…

1.       Be authentic

The most successful social media brands or people are those who are authentic, and by this I mean they are clear on what they want to say, knowing exactly what they are saying and who they are saying it to. People can smell phoney a mile off, and it doesn’t go down well. Think about it this way, if you attend a lavish dinner party and you want to network, what do you do? Do you identify and approach the right people and engage with them honestly and openly to tell them who you are, or do you overwhelm them with way too much information, laugh too long and too loud and then shower them with descriptions of cat giffs? Social media is a social platform, and the norms of social etiquette apply.

2.       Be visible

Social media is fast moving, with gazillions of people tapping, scrolling and sharing their life away… So you need to make sure that your content is seen and heard above the din. First, you need to choose your platform wisely, don’t spread yourself too thin otherwise you will burn out and your campaign will lack momentum. Then, you really need to be consistent with your schedule because your audience will come to expect regular, amazing content. Thankfully, there is a really good range of fantastic scheduling apps and programmes available that will help you line up your posts in advance. I love Buffer because it is short and snappy, but Hootsuite has a lot more bells and whistles, including an all-singing-all-dancing dashboard and great analytic tools. I also recently came across Trello which is a nifty general online management tool. It’s up to you, try some out and see what works best.

3.       Be selective

As I mentioned above, choose your social media platform wisely. Different platforms serve different purposes and will inevitably have different audiences. One size does not fit all, so test some different platforms out before you get started and then pick the ones that are most relevant to your audience. Often it will be glaringly obvious – if your work is image-driven then Instagram will be better than WhatsApp or LinkedIn. You don’t need to be present on every single platform. In the words of J.R.R. Tolkien, spread yourself too thin and you may end up feeling (and looking) like butter scraped over too much bread.

4.       Be your own detective

One of the best things about social media is the ease of obtaining information about your audience. You can collect data from social platforms and couple it with your website analytics data (Google Analytics is fairly common for most websites, but whichever analytics programme you use will do), and this will paint an accurate picture of what is going on online. It is possible to determine who is looking at your content, where they are and (ultimately) how likely they are to come back and invest in your product. Then, you use this information to adapt. Like the Borg.

5.       Be friendly

Reciprocal relationships matter on social media. It may sound scary and formal, but it’s just a way of describing mutually beneficial relationships with another individual or person where you support each other in return for promotion or useful favours. It’s an excellent way for growing your audience, but also it’s sometimes really worthwhile to connect with other people in your field. They don’t call it ‘Social’ media for nothing…

6.       Be the talk of the town

Peer-to-peer engagement (where people are talking about you, your product or services between themselves) is the absolute goal of any social strategy. It’s the stuff advertisers have erotic dreams about. Everything you need to do, from the words and images you use, to the time of day you post them, is to make your posts as sharable as possible. And this is all about compelling content and authentic engagement. (NB: I could actually write a book about this. And I did! Check out Social on a Shoestring for more info!).

7.       Be honest

Online publishing comes with many pitfalls, many of which involve copyright. So when you’re sharing images, videos and words from other sources make sure that you cite the sources. Otherwise you’re infringing copyright and could be liable for a hefty fine. Keep it clean and properly cited!

If you like what you read in this blog, it just so happens that my new book,Social on a Shoestring, is now available! Packed with interviews and insights from leading industry figures who have nailed it on social media, as well as beautiful illustrations by Josephine Scales, and of course my own musings, this book will provide you with the tools to build a killer social strategy on a tight budget. Or no time. Or in my case both.


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Available to buy on Amazon and iTunes!

The most successful social media brands or people are those who are authentic, and by this I mean being clear on what you want to say, knowing exactly what you are saying and who you are saying it to

— Sian Claire Owen