Week in Tech & Social: Apple Watch – is that the time already?


March 31, 2015 read

3FoldCreate Weekly Round-Up

Siân Claire Owen, Director, 3FoldCreate

Last week Apple announced the much-anticipated release date of the Apple Watch (in the UK it is April 24th with pre orders from the 10th). Gene Rodenberry was bang on the money. It’s a watch Jim, but not as we know it. Or is it?

Smart watches are nothing new, but unlike Google Glass, which threatened a society full of people bumping into each other and falling into potholes whilst interfacing, Apple Watches could very easily become ubiquitous.

So how do online publishers deal with these new technologies and platforms? The answer is, we don’t know yet. Liverpool-based web design agency Kitsune (who created this very website) took the time to speak to 3FoldCreate about these challenges. The upshot is, you need to stay ahead of the curve. Chances are, Apple Watches will be a game changer – the big challenge is how to produce beautiful and functional designs that don’t stick out like a sore thumb, especially when worn on your sleeve. 

But how will news platforms adapt to wearable technology? Perhaps the new fully responsive BBC News website will offer some clues. Providing ‘a single solution for all devices’ seems like an obvious approach to online publishing, but you’d be surprised at the number of websites that are behind the times with this. And will the BBC adapt their news site for smart watches?

The mass migration of users from desktop to mobile devices has prompted this update. This makes perfect sense, and in our experience if a publication is not totally mobile friendly it will significantly hamper its success.

recent survey from the Reuters Institute shows that out of 18,791 participants across 10 countries, 87% of readers access news content several times a day from four digital devices. That’s a lot of screen time of varying sizes.

So the take-home messages from both of these developments – launch of the Apple Watch and the new responsive BBC News website - are the same. Stay ahead of the curve or get left behind.